Excellent website design does not only mean that the website has an excellent web design but also efficient and effective at converting the visitor into buyer and finally maximizes the revenue generated. The five considerations to make the website appealing are as follows.
Is the website a corporate website or a brochure website or is it an Electronic commerce website? The purpose of the website should be clear before the process is initiated. Clarification of the purpose will facilitate deciding the start of the web design process. This will also help to clarify the priorities. The focus of the different types of websites varies greatly. While the Electronic commerce website focuses on functionality, the brochure website focuses on appearance and aesthetics. The corporate type of website focuses partly on functionality and partly on aesthetics. The final web design should not only be good looking but also functional and the website owner should know what he/she needs to focus upon.
The efficiency of an Electronic commerce website mainly depends on the image quality, attraction and appeal to the buyer to place an orders. The brochure website has a balanced proportion of visual content as well as text content. The proportion of the text content is very high in the corporate website but to make the website attractive some images need to be added.
The purpose of the website and the budget affordable decides which sort of framework needs to be used for web design. Some of the prominent framework types are CSS, HTML and CSS. The media used to receive and present the website varies and is normally a PC, Mac or mobile phone. The platform of each media is different. If the website is designed with the help of Flash it may most probably not get downloaded in an iPhone or Google instant preview. This technical issue is of prime importance.
It is the buyer that runs the business. The website should be designed after considering what the buyer likes. What does the buyer like to see on the website? What are the things that should be present in the website to convert a visitor into a buyer? If the website fails to attract the buyer and convince him/her about the product, the buyer may not place the order. It is the responsibility of the website to convert the visitor into a buyer. There are two types of clicks; clicks from a person who is already a buyer and wants to buy the product offered through the website. The other types of clicks are from visitors who are still not sure to buy anything from the website. The website needs to be appealing to cater to the needs of these visitors and generate revenue by selling products/ services to them.
Provisions for future:
The website owner needs to study the future and make arrangements in the website to accommodate the information pertaining to those future developments. It is possible that the website may include a new range of products in the future and this may need to be presented on the website. The website in these circumstances needs to be flexible to accommodate the new information.
For an excellent web design it is better to hire the services of a professional and experienced web design company that can assure return on investment.
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