What Color Is Your Parachute?

If you are looking for a career change you will find reading the book What Color Is Your Parachute is a one stop guide to success. The reason I chose this book is because at age 47, I finally re...

Concept and functions of marketing

Many people often think that marketing is only related to the promotion or advertising a business, but the fact is that the promotion and advertising are just two of the many aspects covered by the...

Vital Marketing Ideas You Should Use Now

There are many different marketing techniques you could use to promote your company. The trouble is that most of them will not provide a healthy return on your investment. You need to take some tim...

How To Do Market Segmentation

Market segmentation is to segment or divide the total market that exists for a homogeneous product in different submarkets composed of consumers with similar characteristics, and then select from a...

Marketing Tips for Small Businesses

Let’s look at marketing 10 tips dedicated to small businesses that can help us increase our customer base and our sales. Specialize in one type of product The produce or offer only one type of prod...

IS YOUR COSMETIC PRODUCT REALLY A DRUG?

In June alone, the U.S. Food and Drug Administration (FDA) refused the importation of over 200 different shipments of Cosmetics from 22 different countries.The two main reasons the FDA cited in ref...


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