Unless you’ve been living under a rock you are almost certainly familiar with Facebook, the biggest thing to happen to social networking since Myspace. Launched in February of 2004, it is only in the last year or so that Facebook has become the household name that it is today. What the average person may not be aware of however is that Facebook Marketing has recently begun to take off, and in a very big way.
With over 62 million active subscribers and growing, Facebook is still comparatively virgin territory for the swarms of internet marketers that, by many accounts, have turned Myspace into a virtual spam hell. Rest assured however, Facebook marketing has only just begun, and you can be sure, the marketers are coming. There is however some good news as well as some bad.
While the bad news is that Facebook spam is on the rise and is almost certainly going to get a lot worse before it gets better, the good news is that the Facebook is not as vulnerable to unsolicited messaging as Myspace is and Facebooks integration of an Adwords-like advertising system seems to be promoting a more pleasant environment for users and in turn a more profitable one for internet marketers.
Setting up a Facebook advertising campaign is extremely simple. You are guided through a series of steps that are similar, though several degrees simpler, than Adwords. You simply write an ad, select a headline, add an image, bid for ad placement, enter a credit card, and you’re done. It’s as simple as that. With Facebook advertising, you not only can target your ads by specific keywords and regions, but universities as well. It is a system so simple and effective that many are calling it “the new Adwords”.
Like any marketing technique, Facebook marketing has its tricks, theories, and secret strategies. There is a right way and a wrong way to engage in Facebook marketing. However, if you are a business owner or an affiliate marketer who is after a demographic between 18 and 25, Facebook marketing may very well be a worthwhile addition to your marketing campaign.