Export.ly Launches to Help Marketers Export and Analyze Social Media Data in Microsoft Excel, Including Facebook Fan Pages and Twitter Followers
Seattle, WA (PRWEB) January 28, 2011
With the limited data available directly from social networks, marketers, PR professionals, and social media managers face major challenges when measuring social media and reporting insights to clients and stakeholders. Facebook Fan Pages are a prime example of this problem. Facebook Insights offers little direction on fan page performance, forcing marketers to spend countless hours manually aggregating data and reports.
Export.ly is launching today to solve this problem and help marketers and PR professionals easily export datasets that have been previously painful to access. Export.ly is starting with three datasets: 1.) Twitter followers, friends, and lists from any account; 2.) Facebook fan page comments and posts for any brand; 3.) Gmail activity and contacts. Data and reports are presented in the simplest, most flexible possible format – an Excel spreadsheet. With Microsoft Office installed on over 1 Billion computers, Excel is the de-facto business tool for analysis and reporting. Export.ly caters to this so users can start crunching social media data without learning complex new technologies. This saves time across the board while maintaining the preferred spreadsheet-based process for reporting.
Export.ly is the second product from Simply Measured. This builds on the success of RowFeeder, an easy social media monitoring tool. The functionality of Export.ly and RowFeeder are also available together in the core Simply Measured product suite for larger agencies and brands.
About Simply Measured:
Simply Measured makes it easy for marketers to get social media data and create beautiful reports in Excel and online. We take a different approach to analytics, rather than a rigid dashboard, we empower non-technical marketers and PR professionals to become data rockstars. Simply Measured tools are trusted by more than 5,000 data-driven users in marketing, PR, brand management, and social media roles at top agencies and brands.
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