One of the coolest thing about the WordPress platform is the huge number of plugins available to make your job easier. From spam protection through to SEO (and everything inbetween) there is bound to be either a free or paid plugin available. In fact, SEO plugins are some of the most popular WordPress plugins out there. If you’ve been using WordPress for a while then you will probably have tried a few different SEO plugins – some are bad, some are good, and some are even better.
In today’s Affilorama blog post I’m going to be giving you a hands on look at one of the newest SEO plugins available. It’s called ‘Push Button SEO‘, and has been developed by a guy called Brian Johnson. What I’ll be doing in this blog post is showing you some of the different features of Push Button SEO. I’ve installed the plugin on one of my personal WordPress blogs, and deactivated any other SEO plugins I had setup previously.
At-a-glance SEO analysis
My favorite feature of Push Button SEO is it’s very simple graphical representation of how well your posts are optimized for on page SEO. You can enter the main keyword you are targeting for your post or page, and then see how well your content has been optimized for that particular keyword. This is very handy, as it means you don’t have to crunch any numbers
Let’s see an example of this in action. I’ve got a post on my blog that is targeting the keyword “gold investment guidelines”. So what I do is enter this keyword into the “Primary Keyword” field of Push Button SEO, and then I press “analyze”:
As you can see, Push Button SEO then returns a graphical representation of my on-page SEO for this post. I’ve got an orange bar that is half full; this tells me that there’s quite a bit of room for improvement here. But what if I want to get more in-depth information? To get Push Button SEO’s full page report I simply click the “Report” tab.
Even more graphical representations here in the in-depth report, which is once again useful for quickly informing you as to what needs work. I can easily see that my URL is matched properly (this is because my post is /gold-investment-guidelines – an exact match for the keyword “gold investment guidelines”)
My META Title, page headings (h1, h2, h3 tags) and internal linking are all good. My META description and outbound links are letting the page down, according to Push Button SEO. A good META description will encourage visitors to click through to my website from the search engine results, and having outbound links optimized for anchor text gives your page more credibility and weight with Google.
This kind of graphical analysis really does make proper on-page SEO much more simple and accessible. In my humble opinion, a lot of people are put off doing proper SEO because they find it confusing. With this plugin, there really is no excuse.
Suggestions, suggestions, suggestions
Take another look at that screenshot above. Beneath the fancy colored bars are a list of suggestions for simple SEO improvements. This is usually pretty simple stuff, but done correctly will have a good impact on your rankings and site optimization.
Embedding a video in your main content, for example, is always a good idea (especially if you embed a video from your own YouTube account, as this will increase your view count) as this will keep visitors on your page for longer. If you can keep people on your site for longer then your bounce rate will decrease, and a lower bounce rate will see your site being rewarded in the search engines.
Push Button SEO also offers a keyword suggestion function. This is a quick and easy way of finding additional keywords to target in your post. Having used this function quite a few times, I’ve got a feeling that the keyword suggestion tool is very similar to the free one you find on Ubersuggest.org – of course you do get the added convenience of it being built right into your WordPress editor window.
Mind your links
Internal linking is a very important part of proper on-site SEO. Building strong links throughout your website acts as a kind of glue that holds the whole thing together. You can also use internal linking to boost the ranking of a particular page (for example, if there is one page on your site that you really want to rank highly, build anchor text links from other pages to it) as well as for indexing new pages.
Push Button SEO has a useful internal linking function that allows you to assign certain pages as “SEO Targets” – pages that are the most important – and then quickly insert links when making new posts/pages. Here’s how to do it:
Let’s say that I want my “gold investment guidelines” page to become an SEO Target. From the “Links” tab of Push Button SEO, I just check the box that says “Assign as SEO Target”:
Now whenever I make or edit another post or page, I have a quick option to add an internal link to “gold investment guidelines” from within the post editor:
That’s a useful time saving feature, as you could create a list of a few pages you really want to rank well for and build lots of internal links to them. One little tip – make sure you vary the anchor text for your internal links, as this creates a more natural link profile.
You can also use Push Button SEO to add links to authority content. This is good SEO practice, as the search engines seem to reward websites that actively link to informative and authoritative pages – sometimes helping your competition out can actually be beneficial for yourself.
To do this, click the “Authority” tab and enter a keyword you want to find authority content links for (in this case I’ve searched “gold investment”)
You can preview the content snippets, and then add any authority links you choose with a simple mouse click. Adding authority content is a great way of boosting your website’s credibility, and adding to the overall user experience.
Content Curation 101
The final tab of Push Button SEO we have left to explore is the “Content” tab. From here you can pull in images, videos, blog links, and news links and add them into your own posts. This kind of thing was made popular with Web 2.0 platforms such as Squidoo and Hubpages, where you could easily pull in other content and incorporate it into your own pages to add more value for readers.
To use the image function of Push Button SEO you will need a Flickr API key. Fortunately, you can apply for one of these for free, and all the details of how to do this are actually present in the plugin settings.