The field of internet marketing is evolving at a high pace, especially when it comes to selling SEO (Search Engine Optimization) services. Today, companies use a variety of innovative strategies to sell their SEO services and earn good profits. It all started with the ‘affiliate program,’ which became a huge hit. Now the trend is fast moving from ‘affiliate program’ to ‘private label SEO’. Also called white label SEO, private label SEO are services under which a company resells the services of an SEO company under its own brand.
Benefits of Private Label SEO
Apart from being an easy, money-making opportunity, private lable SEO offers several benefits, such as:
Client Serving: Clients for whom you get the job done remain your clients for a long time. As an SEO reseller, you repackage SEO services under your own private label. The company you outsource the job to remains invisible to your clients. Moreover, all the communication emails and even reports carry your private logo. This helps you build a rapport with your clients.
Pricing Structure: As a reseller, you can buy a private label SEO program at whole sale prices. You then have the leverage to decide what you want to charge from your customer.
Support: Considering the various benefits of a white label SEO program, competition in this field has increased tremendously. To ensure that as a reseller, you provide the best customized SEO services, you can opt for training from the main SEO provider. This will help you in closing more sales.
Benefits to Clients: By partnering with a reputed and reliable SEO company, you can offer numerous benefits to your customers. For instance, a good SEO company will provide customized services, apart from the following:
Monthly ranking reports that will carry your company’s logo
Quality in-bound links every month
Proficient keyword consultation
High search engine ranking
To be able to associate with a private label SEO services provider, you need to have sales and account management skills. You should also have numerous contacts and networking in a related space. Web development companies and even IT firms can make good SEO reseller. These services will end up generating more customers for them. However, one thing that you should be careful about is to partner with a reputed SEO company to ensure that you are able to offer reliable services to your customers.