Businesses have hundreds of options to advertise their products and services to the public. Of course, many of them are now online, even if some offline methods are still useful. One of the types of advertising that most business owners use to promote their website is pay per click. Using PPC adverts, you can set up a campaign that will only charge you for each click you get on an ad. Although pay per click is fairly straightforward, it can be a bit confusing for a beginner to set up their first campaign. If you’ve never done it before, try using the tips below to create your first PPC advertising campaign.
Before you go creating any adverts, you need to have a plan of action. First, have a think about what the purpose of your pay per click ads will be. Do you want to increase your traffic or get more people to subscribe to your blog? Perhaps you wish to increase your brand awareness or raise your sales. As well as having goals, you also need to set a budget. If you’re not careful about how much you spend, it could end up getting out of control. It’s best to start off with only a small budget while you experiment.
Next you’re going to have to work out your keywords. You may already have a good idea of the keywords that your website targets. However, it’s always good to do some research and work out what people are searching for. Use the Google Adwords Keyword Planner to come up with ideas for words and phrases for your ads. Don’t forget that it’s not all about going for the ones with huge amounts of monthly searches. A lot of keywords with fewer searches will add up too.
Get Familiar with Adwords
Make sure you’re familiar with Google Adwords before you create your adverts. It isn’t too difficult to use, but you need to understand the different terms and functions. Even if you’re using the services of websitepromoter.co.uk, you still need to understand the campaign. You can have someone else handle it for you, but you need to be able to communicate with them about it.
Create Your Adverts
Once you understand the basics of Google Adwords, you can set up your first ads. You only have a short space to put in the words you want, so think about them carefully. You want your advert to entice people to click on it, but never by being dishonest. Make sure you’re being accurate and sending people to the best landing page.
Creating your ads isn’t the last step. You’ll also need to keep an eye on your campaign, watch how it’s doing and make adjustments. To help you watch how it’s doing more closely, you can link your Adwords account to Google Analytics too.
Your first pay per click campaign will be a learning curve, and you’ll be grateful you did it. Once you’ve learned the basics, you’ll be able to do bigger things.