There are so many web design software and tools available online that you can use to create your own website. There are both paid and free software available that you can download and start creating your own web designs. These free tools provide you with a wide variety of options in terms of images, colors, fonts, effects and so on. All you have to do is to select the desired layout, image, colors and font and put it all together neatly and nicely to create your business site quickly and easily without relying on any designer or paying anyone.
A lot of people prefer this method because it allows them to save a significant amount of money. They think that your website contains your company information as well as the information about your products and services. So, all you need is a few pages that can tell your audience what your business is all about, and that’s it. You can start making money with your site without any worries at all. The problem with perception is that it is wrong and baseless. When you open a shop, you decorate it nicely because without creating a professional image, you can’t expect your market to buy from you.
The same goes with your website. Just uploading a few ordinary pages won’t bring you any business at all. Rather you will end up messing up your brand identity and image. In the business world, your image is everything. If it’s not good, then you should expect your market to trust you. If it’s good, then you can surely exploit your goodwill and word towards business growth. So, using a free web design tool with this perception that you will create a few pages without caring about professionalism and quality won’t take your business anywhere. It will only mess up your brand image.
See, the problem with free web design tools is that they are unable to offer you any creative suggestions. They can’t just stop you and tell you not to use a particular font because it won’t look good on your logo as businesses in your industry tend to you a different type of font style. The software won’t even tell you which colors will be perfect for your particular website. These are some creative advices that only a professional designer can offer you. If you use tools then you should be well prepared for a low quality design.
Also, these tools offer you clipart images that have been used by others (who knows how many times). You should use those images only if you think that your business doesn’t deserve a unique look. If you care about how people perceive you after looking at your website, then it should be your utmost desire to avoid using free web design tools to create your online presence.
So, it’s obvious now that there is a huge difference between using a tool and hiring a professional web designer. So, make the right choice and prevent your business from getting a bad image.