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Business Software Proposals That Win - 5 Key Points

The software and software services business is changing, and with that the software proposal becomes ever more important. After many years of fairly static business models, traditional business software vendors are finding themselves challenged by a host of new business models: Software-as-a-Service(SaaS), open source, outsourcing are all trends impacting the business of software.

In today’s changing software service marketplace, it is critical to focus on five key elements for a winning software proposal:

Now business customers can make a software service buying decision in less than three months (often much less). Price your Product or Service Correctly

Speak to Your Customer’s Pain Point

Your software proposal should answer a question or address a concern that is top of your customer’s mind. Tie it into your value proposition below. Include a Strong Value Proposition for All Stakeholders

What is the biggest benefit of your software or service to this customer? That is your value proposition.

Your value proposition must clearly differentiate your software or service from your competition, whether they are a licensed software vendor, a SaaS provider, open source software, or consultancy. Read the proposal with them in mind. Reinforce your Value Proposition with ROI and Client Examples

A strong ROI methodology is critical to your software proposal’s success.

Business Software Proposals That Win – 5 Key Points

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